The post Microsoft mocks MacBook Pro in Surface Pro ad, forgets iPad Pro exists appeared first on Trusted Reviews. While both models retail for that price minus the pen and keyboard accessories, it should be said Apple’s are a little more expensive. A Week with the new Macbook Pro with Touch Bar. The price is difference is also a little less pronounced when it comes to the iPad Pro starts at $799, while you can get a Surface Pro 7 for the discounted $699 right now. I know many people happily running old Apple machines on the latest version of macOS. Changes to iPadOS have finally made the iPad Pro model more effective as a productivity-based PC replacement too, for example. The iPad Pro range has support for a stylus in the Apple Pencil, it does have the “whole touchscreen” and it also has a detachable keyboard. Apple, of course, has a device that provides a greater like-for-like comparison with the Surface Pro. However, the video offers somewhat of a false equivalency in comparing the Surface Pro 7 to the best MacBook Pro laptop. He then focusing his faux ire on the detachable keyboard, claiming “you’re kinda stuck with what you’ve got” before pushing the MacBook over.Īpple is rumoured to be dropping the Touch Bar for the next M1 MacBook Pro model, according to recent reports that are yet to be confirmed. “Mac gave me this little bar, but why can’t they give me a whole touchscreen?” The young actor in the video says, speaking of the Touch Bar. In a new Windows 7 ad, Microsoft attempts to produce its own version of Apple 'Mac and PC' ads by making fun of Mac's lack of built-in Blu-Ray. However, it all gets a little bit snippy at times. The video ends by noting the more affordable Surface Pro 7 price tag. The 30-second spot, which mimics a reviewer’s head-to-head video, sees Microsoft hail the touchscreen, Surface Pen compatibility, detachable keyboard, prowess as a “superior” gaming device and the power to run all of your favourite apps. In a new commercial for the Surface Pro 7 2-in-1 laptop, currently airing in the United States, Microsoft takes aim at the current MacBook Pro model – specifically the unpopular Touch Bar rumoured to be on the chopping block in 2021 models. In these 30-second ads, Long criticised MacBooks for a lack of gaming capability, 2-in-1 features, support for numerous monitors, and colour options.īelow is the Microsoft advertisement referring to the MacBook as the “BackBook”.Apple is no stranger to going after Windows PCs in its advertising and now Microsoft is looking to give the MacBook-maker a taste of its own medicine. In March, Intel released a series of ads promoting PCs, featuring former “I’m a Mac” actor Justin Long. The video focused on the characteristics of both devices, underlining the difference between the Surface Pro’s touch screen and the MacBook Pro’s Touch Bar, while also mentioning that “it’s a much better gaming device”. This is not the first time this year that Microsoft has tried to make its laptops appear superior to the MacBook.īack in January, it published an advert for the Surface Pro 7 comparing it to the MacBook Pro. Microsoft, on the other hand, is experimenting with different form factors for its laptops, including 2-in-1 devices like the Surface Pro and Surface Book. PC again, with Long mocking Apple’s Touch Bar, lack of M1 multiple monitor support, and the gray and grayer color choices for a MacBook. While a conventional clamshell laptop is not in the same category as a 2-in-1, Microsoft India appeared to push the message that the “BackBook” was outdated and not as versatile.Īpple, however, has adopted the same 2-in-1 form factor with its iPad Pro tablet but has made a conscious effort to differentiate it from its laptops. In the advert, Microsoft demonstrated how the Surface Pro’s screen can be detached and reattached to its keyboard, and showcased the versatility of its kickstand. Everything the surface does by extending your arm at an odd angle and smearing an expensive screen to get touch. To highlight the efficiency of the Surface Pro, Microsoft India compared it to a conventional Apple MacBook laptop, which it has jokingly labelled a “BackBook”. New Microsoft commercial mocks Apple's claim that the iPad Pro is a computer. Microsoft recently posted a new ad to promote the capabilities of its 2-in-1 convertible PC – the Surface Pro.
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